You too can succeed by giving up! It is true!

Right now, create a blog. Put up about 20 or 30 posts over a couple of months. Then forget about it.

Yep, that is what I said. Forget about it.

Come back in two or three months. If your content was any good, you should find that you now have serious search engine karma. Then you capitalize on it. Start adding new content. Begin to test new layouts and new sections. Make your site shine now that you have that traffic making itself available.

Of course, this doesn’t work for everything! You should not, for example, neglect your dog. It may eat you.

Neglecting your child is also not kosher. It leads to inconvenient prison time. While this might seem an ideal way to gain spare time for the internet, it is not. You have no guarantee your prison will even have computers, much less internet. No, it is probably safer to feed the kid and just give up on exercise.

“Why does neglect work?” you ponder.

It works because otherwise you will be tempted to meddle. The stats for your site will stay the same for a day, and you will panic and start gutting the content and revamping layouts. Killing all your built up relevance. Only those of strong will can resist them temptation! It is simply easier to create quality content and let the algorithms sort it out. If you don’t have relevance at the end of your site siesta, it is simply likely that your content stinks.

Sorry, the truth hurts. Don’t worry, my content stinks too!